About me
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Photography has been my passion since a very young age. My father was a keen photographer, contributing to books, lecturing on the subject and founding a photographic society, so it was only natural that taking photos, developing my own black-and-white photos, and generally playing around in a darkroom should become hobbies for me. The transition to digital photography has replaced the chemicals with Photoshop – a much more agreeable companion. And after years of photographing my travels around the world, I have fulfilled a dream and become a professional photographer. I grew up in the south of England. The beautiful country of Switzerland has been my home since 1998. I speak German fluently, and understand Swiss German. I am based in Bern, but am willing to travel for photographic assignments throughout Switzerland and abroad. Lois Elvey LSWPP |
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What's important when selecting a photographer? Whatever your photographic needs, your choice of photographer is a key decision. Whether you are looking for someone to cover your wedding, create wonderful family memories, photograph a company event or create marketing photos for an organisation, there are two key things you are probably looking for: great photos and value for money.
Make sure they use RAW. Unless they are a photo journalist, serious professional photographers will take RAW photos (rather than JPEGs). But a key follow-up question is what post-processing they do. That is when RAW data really comes into its own, allowing much better fine tuning of photos afterwards, without any loss of quality. I check every single photo and make fine adjustments to the white balance, contrast, colour saturation, brightness, etc., and when necessary even remove the occasional unsightly tan line or insect bite before converting the files, at the end of the process, to high quality Jpegs for my clients.
What backup systems do they have in place? Firstly they should be using professional equipment. I use Canon full-format cameras and L series professional Canon lenses. Secondly, what happens if their camera goes wrong on the day? I always carry a spare Canon body for use in an emergency, and at least four different lenses for different types of shots. I use a camera which enables me to save every picture I take onto two cards simultaneously. So I have an immediate back-up of every photo. Once home I download the photos and store a back-up of all the photos. |
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Membership of a professional photography organisation. I am a member of the Societies of Photographers. This is a large international professional body based in Great Britain. In addition to training, mentoring and qualifications, it organises a large trade fair each year in London. Visiting this not only helps to keep me up to date with the latest trends and developments, but gives me a great overview of the variety and quality of photographic equipment, other products and albums on the market.
Value for money. Despite my significant investment in equipment, back-up systems and membership of professional bodies and the time I invest to ensure the quality and creativity of my photos, my prices are realistic and affordable. |
"We just saw the pictures and they are beautiful! Thank you so much!" Claudia and Erik, Zurich "The pictures are magnificent!! Thank you so much. We are really delighted with the result!!" Elise and Antonio, Bern |
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Contact me for a no-obligation quote tailored to your exact requirements. |
